BluGlacier, one of the US' largest Chilean salmon importers, is introducing its first-ever D2C brand, OSHĒN. With OSHĒN, salmon lovers will benefit from being able to conveniently receive fresh and frozen Chilean directly to their doorsteps in packaging that is completely biodegradable and recyclable.
Some of the options that are available from OSHĒN include The Entertainer Box with fresh fillets, The One Night Stand Box and OSHĒN's Twelve, which shares frozen portions that weigh six ounces each.
As Sebastian Goycoolea, CEO of BluGlacier, states: "With the need for easy, at-home solutions at an all-time high due to the pandemic, we are thrilled to deliver best-in-class salmon offerings straight from Chile to your kitchen."
D2C Salmon Deliveries
OSHĒN Shares Premium Fresh and Frozen Chilean Salmon
Trend Themes
1. Direct-to-consumer Salmon Delivery - Opportunity for existing salmon importers to create D2C brands to provide consumers with fresh and frozen seafood delivered straight to their doorsteps.
2. Sustainable Packaging - Innovative seafood packaging solutions that are biodegradable and recyclable could attract environmentally conscious customers seeking sustainable options.
3. At-home Meal Solutions - Increased demand due to the pandemic opens up opportunities for companies to offer ready-to-cook and easy to prepare meal options for consumers.
Industry Implications
1. Seafood Importing - For seafood importers looking to differentiate themselves, creating a direct-to-consumer brand can provide a new revenue stream and access to a growing e-commerce market.
2. Sustainable Packaging Manufacturing - Manufacturing companies offering biodegradable and recyclable packaging options for seafood could attract companies looking to offer sustainable packaging solutions to their customers.
3. Meal Kit Delivery Services - Meal delivery services could leverage the trend for at-home meal solutions and offer seafood meal kits that use fresh and frozen seafood delivered straight to customers' doorstep.