Ella's Kitchen is introducing a new product called Munchy Fingers that take the form of snackable chickpea sticks. The organic, chickpea-based snacks are easy for kids ages nine months and older to grip, and they were created to help kids start a healthy relationship with food from a young age.
Varieties like Mixed Herbs and Sweetcorn + Paprika are not only supportive of expanding a child's palate but also encouraging dexterity. As depicted on the colorful product packaging, the snacks are perfect for dipping and supportive of beginning the weaning journey. To communicate the versatility of the simple product, Ella's Kitchen opted for packaging that works like an infographic.
Kid-Friendly Chickpea Sticks
Munchy Fingers by Ella's Kitchen Nourish Kids Nine Months and Older
Trend Themes
1. Organic Snacks - Disruptive innovation opportunity: Develop innovative and nutritious organic snacks for kids that promote healthy eating habits from a young age.
2. Child-friendly Packaging - Disruptive innovation opportunity: Design packaging for kids' snacks that is interactive and visually appealing, incorporating elements like infographics to highlight the product's versatility.
3. Dexterity-enhancing Snacks - Disruptive innovation opportunity: Create snack options that support children's fine motor skill development and hand-eye coordination while also introducing them to new flavors and textures.
Industry Implications
1. Organic Food - Disruptive innovation opportunity: Explore the organic food industry to develop and market organic snacks specifically tailored for children.
2. Food Packaging - Disruptive innovation opportunity: Rethink traditional food packaging methods in the children's snack industry to create more interactive and informative designs that engage young consumers.
3. Child Development - Disruptive innovation opportunity: Combine knowledge from the child development field with the food industry to create snacks that not only taste good but also aid in the growth and development of children's motor skills.