Panera is helping consumers stay warm (and full) this winter with the launch of its new Chicken Tikka Masala Soup.
For those unfamiliar, Chicken Tikka Masala is a dish that consists of roasted marinated chicken chunks in a spiced sauce. Now Panera is serving up this flavorful combination in a sippable format. The new Panera's Chicken Tikka Masala Soup combines chicken with butternut squash, black lentils, and kale, all stewed in a rich curried tomato broth. The whole thing is rounded out with tamarind, coconut milk, and classic Indian spices for added flavor. Plus, a sprinkling of brown rice and quinoa on top adds an extra dimension of flavor.
Panera's new Chicken Tikka Masala Soup is available now at participating locations nationwide.
Warming Tikka Masala Soups
Panera Has a Tasty New Chicken Tikka Masala Soup for Winter
Trend Themes
1. Flavored Soups - The trend of flavored soups will gain popularity, and more brands will experiment with unique flavors.
2. Fusion Food - The fusion of different cuisines is an opportunity for restaurants and food makers to create new experiences for consumers.
3. Convenient Healthy Meals - As consumers look for healthy meal options, offering convenient, pre-made soups can be a disruptive innovation opportunity for food companies.
Industry Implications
1. Restaurant Industry - Incorporating unique and flavorful soups in the menu is an opportunity for restaurants to differentiate themselves from competitors and attract a wider customer base.
2. Packaged Food Industry - The trend of flavored soups and convenient healthy meals presents an opportunity for packaged food companies to offer ready-to-eat soup options that cater to busy and health-conscious consumers.
3. Spice Industry - With the growing popularity of fusion foods, the spice industry can offer unique spice blends that cater to the demand for new and exotic flavor combinations.