Domino's wants to help consumers spice up their next pizza night with the debut of two new specialty pizzas—the chicken taco pizza and the cheeseburger pizza—created specifically for delivery.
Since the start of the COVID-19 pandemic, Domino's has been well-positioned to meet consumers' needs for quick and easy food delivery. Now the brand is doubling down on its delivery efforts with two new pizzas that we specially designed to diversify the brand's to-go offerings. Domino's Chicken Taco Pizza is made with American cheese, taco seasoning, grilled chicken, diced tomatoes, onions, green peppers, provolone cheese, and cheddar cheese. On the other hand, the Cheeseburger Pizza starts with a tasty ketchup-mustard sauce, topped with American cheese, beef, onions, diced tomatoes, and provolone and cheddar cheeses.
As Domino's Executive Vice President-Chief Marketing Officer Art D'Elia explains, "Domino's customers can now have the best of both worlds: the mouthwatering flavors of a chicken taco or cheeseburger, on a pizza designed to be delivered."
Delivery-Specific Specialty Pizzas
The Chicken Taco Pizza and Cheeseburger Pizza are for Delivery
Trend Themes
1. Delivery-specific Specialty Pizzas - Opportunity for creating innovative specialty pizzas specifically designed for delivery.
2. Diversification of To-go Offerings - Opportunity to expand the range of food options for delivery and takeout with unique flavors and combinations.
3. Meeting Consumer Needs for Convenience - Opportunity to cater to consumers' desire for quick and easy food delivery by offering innovative and delicious options.
Industry Implications
1. Food Delivery Services - Opportunity for food delivery platforms to collaborate with pizza chains and offer delivery-specific specialty pizzas.
2. Fast Food Chains - Opportunity for fast food chains to create unique pizza options to expand their to-go offerings and attract more customers.
3. Pizza Chains - Opportunity for pizza chains to differentiate themselves by offering specialty pizzas specifically designed for delivery.