Heart disease is one of the leading causes of death and ill health around the world, so Waitrose chicken meat is taking an upstream approach to keep consumers healthy. The new poultry meat from Waitrose will feature omega-3 in order to help offer a way to combat cardiovascular problems and stay healthy.
According to research, omega-3 is responsible for increasing cardiovascular health by a large percentage when consumed regularly. As such, consumers are seeking to live healthier lifestyles and maintain better overall health that's focused on the prevention of problems rather than the treatment of them as they occur.
Consisting of whole chickens, thigh meat and breast fillets, the Waitrose chicken meat is set to launch tomorrow at a cost of £3.59 per kilogram.
Vitamin-Enriched Poultry
Waitrose Chicken Meat will Now Be Enriched with Omega-3
Trend Themes
1. Enriched Poultry - Consumers are seeking healthier options in their meat products, creating an opportunity for poultry suppliers to enrich their products with nutrients like omega-3.
2. Cardiovascular Health - As more people prioritize preventive healthcare, there is a growing demand for food products that promote cardiovascular health, such as poultry enriched with omega-3.
3. Preventive Wellness - The focus on preventing health problems rather than treating them presents an opportunity for food retailers to offer products like omega-3 enriched poultry that contribute to overall wellness.
Industry Implications
1. Poultry Farming - Poultry farmers can innovate by incorporating omega-3 and other nutrients into their poultry feed to offer enhanced, healthier products.
2. Health Food Retail - Health food retailers can tap into the demand for preventive wellness products by offering omega-3 enriched poultry as a healthier alternative for consumers.
3. Supplement Industry - The supplement industry can explore partnerships with poultry farmers to develop specialized supplements or additives that can be used to enrich poultry meat with beneficial nutrients like omega-3.