The McDonald's Chicken BLT McMuffin is being added to the brand's breakfast menu at participating locations in Canada for patrons to enjoy as their next morning meal. The sandwich starts off with a toasted English muffin packed with a piece of breaded seasoned chicken along with hickory-smoked bacon, tomato, lettuce, a slice of cheese and mayo-style sauce. The sandwich offers an alternative to the traditional pork-based morning menu items and also showcases additional texture with the addition of seasoned breading on the chicken.
The McDonald's Chicken BLT McMuffin is arriving nationwide, but is only available for order until 11am local time and will be around for a short time only. The menu item will be available on its own or as part of a meal.
Crispy Chicken Breakfast Sandwiches
The McDonald's Chicken BLT McMuffin is Flavorful
Trend Themes
1. Poultry Breakfast Sandwiches - Opportunity to explore new and innovative ways to introduce chicken-based breakfast sandwiches to compete with traditional pork breakfast sandwiches.
2. Limited-time Menu Items - Opportunity to generate buzz and excitement through rotating limited-time menu items to keep customers engaged and coming back.
3. Non-traditional Breakfast Items - Opportunity to offer unique and unconventional options for breakfast such as chicken sandwiches to cater to the changing consumer taste preferences.
Industry Implications
1. Fast Food - Opportunity to introduce new and exciting menu items to stand out from competitors and attract customers.
2. Poultry - Opportunity to expand the use of poultry in breakfast menu items to offer healthier and diverse choices for consumers.
3. QSR (quick Service Restaurants) - Opportunity to continuously innovate and reinvent the menu to stay relevant in the highly competitive fast-food industry.