Just as beef is a popular snack in the form of jerky strips or sticks, Brave Good Kind is introducing a new kind of grab-and-go meat snack in the form of all-natural Tender Chicken Bites. The protein-packed, snacks are gluten-free and made without MSG or added nitrates. While most kinds of jerky are tough and chewy, and 90% are made from beef, these chicken-based snacks set themselves apart as leaner, easy-to-eat choices with less of a carbon footprint that has the potential to appeal to Millennial women in particular.
These savory bites provide not just an alternative to popular meat snacks but also other go-to choices. As the brand details, the natural Tender Chicken Bites boast "65% less fat than potato chips and 30%-40% less sugar than granola bars."
Snackable Chicken Bites
Brave Good Kind's Tender Chicken Bites are an Alternative to Beef Jerky
Trend Themes
1. Chicken Jerky Snacks - Opportunity to disrupt the beef jerky market with a leaner and healthier alternative.
2. Grab-and-go Meat Snacks - Growing trend in the snack market towards convenient and protein-packed meat snacks that can appeal to health-conscious consumers.
3. Sustainable Snacking - Potential to tap into the trend of eco-friendly and low-carbon footprint snacks that can resonate well with Millennial women.
Industry Implications
1. Snack Foods - Opportunity for companies to tap into the growing demand for healthier and convenient meat-based snacks as an alternative to traditional snack foods.
2. Natural and Organic Products - Opportunity to position these chicken bites as a natural and organic alternative to processed snacks that can appeal to health-conscious and environmentally aware consumers.
3. Food Delivery and Meal Kits - Potential to partner with food delivery services and meal kit companies to offer these grab-and-go meat snacks as a healthy and convenient option for their customers.