Jordan Brand prepares to launch the special Air Jordan 1 High OG Chicago Reimagined sneaker model for the Holiday 2022 season. It is focused on highlighting the vintage aesthetic of the shoe and the aged design. It takes on the Chicago colorway as the main focus and has a white base foundation accented with Varsity Red on top and crackled Black as the overlaying detail.
Branding details the silhouette by the lateral side in the form of the Swoosh, the NIKE AIR tags by the muslin tongue, and the logo at the collars and printed at the insoles. It is also packaged in a special shoebox design that is inspired by weathered retro Nike shoe boxes.
Weatherized Retro Sneaker Packaging
The Air Jordan Chicago Reimagined Gets Special Packaging
Trend Themes
1. Weathered Aesthetic Packaging - The popularity of this weathered retro design trend presents an opportunity for companies to repackage their products with a vintage and artistic appeal.
2. Nostalgic Product Design - The Air Jordan Chicago Reimagined sneaker model demonstrates the potential for products designed with a vintage feel to attract consumers in search of nostalgia and retro aesthetics.
3. Special Packaging Designs - Brands can attract attention to their products by offering limited edition, special packaging options that celebrate unique design concepts and appeal to consumers' aesthetic sense.
Industry Implications
1. Fashion - The fashion industry has an opportunity to create new product lines inspired by vintage and weathered design elements like Nike's Air Jordan Chicago Reimagined sneakers.
2. Retro-inspired Home Decor - The weathered retro design trend may inspire businesses in the home decor industry to produce and market retro-inspired products that appeal to customers seeking a nostalgic aesthetic.
3. Specialty Packaging - Companies specializing in product packaging can expand their offerings by designing unique, weathered packaging designs for limited edition and specialty products like the Air Jordan Chicago Reimagined sneakers.