Looking to entice Millennial consumers to make the jump or switch to an American vehicle, the all-new 2016 Chevrolet Trax Midnight Edition is designed to be a darkly demure addition to the auto roster for the coming year.
Aside from naturally being all-black on the body, the 2016 Chevrolet Trax Midnight Edition also features black rims and wheels as well as black accoutrements throughout the cabin to make it as demure as possible. Ready for purchase as of February 2016, the Chevrolet Trax Midnight Edition is a light upgrade from the original Chevrolet Trax and won't run consumers much in terms of additional fees, which will be welcome news to cost-focused buyers.
The upgrade is available on the LTZ lineup of Chevrolet Trax vehicles.
Special Edition Black Vehicles
The 2016 Chevrolet Trax Midnight Edition Features Chic Finishes
Trend Themes
1. Dark Vehicle Editions - Opportunity for automakers to create special dark editions of popular vehicles with black exterior and interior features.
2. Millennial Targeting - Opportunity for auto brands to design vehicles specifically tailored to Millennial consumers, with stylish and demure features.
3. Affordable Upgrades - Opportunity to offer affordable upgrade options for cost-focused buyers, allowing them to customize their vehicles without breaking the bank.
Industry Implications
1. Automotive - Opportunity for automotive companies to capitalize on the demand for special edition vehicles and target specific demographics.
2. Manufacturing - Opportunity for manufacturers to develop and produce black exterior and interior components to meet the demand for dark vehicle upgrades.
3. Marketing and Advertising - Opportunity for marketing and advertising agencies to develop targeted campaigns and messaging to appeal to Millennial consumers looking for stylish vehicle options.