Asian-American fashion designer Chet Lo presents the latest collection designed for the SS24 season and it was unveiled during London Fashion Week. It celebrates themes of sexual desires and showcases the designer's reflection on his repressed childhood and cultural identity. It is the experience of looking to fit in, growing up in a digitally dominant space, a culture that negatively saw non-white cultures and more. The capsule aims to capture these themes with a slew of co-ed looks.
Chet Lo speaks about the collection to Hypebeast, noting that "This season, I looked a lot at my queer sexuality and the ideas of sexuality in Asian culture. There are references to Shibari, Shunga, as well as Ancient Chinese Erotic art. Essentially, as a Chinese-American gay man, I’ve experienced countless racist situations in my dating history, where people will specify "no asians" or etc. I grew up wishing I fit into the white standard of beauty and never saw an appreciation of Asian beauty reflected in porn unless it was extremely fetishised. So for this collection, I really wanted to celebrate everything surrounding Asian sexuality and to communicate that we are beautiful, more than a fetish, and should not be self-conscience that we don’t fit into this masc, mustachio-ed, white-centric idea of beauty."
Chinese Erotica-Inspired Spring Fashion
Chet Lo Presents a New Collection for SS24 During LFW
Trend Themes
1. Queer Sexuality in Fashion - The latest collection by Chet Lo explores the themes of queer sexuality in Asian culture, highlighting the need for greater representation and diversity in the fashion industry.
2. Asian Beauty Empowerment - Chet Lo's SS24 collection aims to celebrate and empower Asian beauty, challenging the white-centric beauty ideals and promoting self-acceptance and confidence among Asian individuals.
3. Cultural Identity Reflection - Chet Lo's capsule collection delves into the designer's repressed childhood and cultural identity, offering a platform to express and reflect on personal experiences while fostering understanding and dialogue.
Industry Implications
1. Fashion and Apparel - The fashion industry should embrace more diverse representations of beauty and sexuality, focusing on inclusion and promoting acceptance of various cultural identities.
2. Diversity and Inclusion - By prioritizing diverse perspectives and experiences, businesses can tap into new markets, foster innovation, and create products and services that cater to a wider range of customers.
3. Creative Arts - Creatives from various fields, including fashion, can explore personal experiences and cultural identities to create thought-provoking art that challenges societal norms and prompts important conversations.