Jordan Brand adds the new Cherry colorway palette that is seen detailing the signature Air Jordan 11 sneaker model. It is made in a mid-top silhouette this time around and has mesh making up the base foundation of the shoe to add a touch of breathability.
It is then accented with leather overlaying on top of the heel and bright touches of Varsity Red for a touch of contrast. This makes up the patent leather mudguard, the interior lining, the heightened panels by the heel, the Jumpman logo emblems, and the custom 23 branding. The midsoles are left in white color as it rests on top of the icy outsole base to round out the entire design.
Vibrant Red-Detailed Sneakers
The Air Jordan 11 is Adorned in a New Cherry Colorway
Trend Themes
1. Bright Color Sneakers - Opportunity for other sneaker brands to incorporate bright, contrasting colors in their designs to attract consumers looking for bold statement pieces.
2. Breathable Mesh Base - Opportunity to innovate on the construction of sneakers with a focus on breathability to appeal to athletes and consumers looking for comfortable footwear.
3. Customizable Branding Details - Opportunity for shoe brands to allow for personalization by offering customization services for branding details on their products.
Industry Implications
1. Footwear - Sneaker brands can look to incorporate the trends seen in the Air Jordan 11 Cherry colorway into their own product lines.
2. Athletic Apparel - Athletic apparel brands can explore incorporating breathable designs into their full assortment of products to appeal to active consumers.
3. Retail - Retailers can explore offering customization services for branding details to offer consumers a unique experience with their purchases.