Much to the anticipation of consumers, Nabisco created Cherry Cola Oreos, and has plans to launch two other flavors in the months to come.
The Cherry Cola Oreos are a result of the brand's #MyOreoCreation content from last year, which allowed consumers to come up with their own unique flavors to have the chance to win, and see their creation produced for the public. The soda-inspired cookies feature two kinds of icing in the middle, with half using the brand's regular recipe, while the other side is cherry red and flavored like the beverage. Further highlighting the soda inspiration in popping candy that's in the red icing, making it feel as though consumers are sipping on the popular drink as they eat.
The other flavors to come from the content are Kettle Corn Oreos and Pina Colada Oreo Thins, which will release with the Cherry Cola Oreos in May 2018.
Soda-Inspired Cookie Snacks
A Cherry Cola Oreo Flavor Was Unveiled Along with a Range of Others
Trend Themes
1. Flavored Cookie Snacks - Opportunity for brands to create unique and innovative cookie flavors inspired by popular beverages.
2. Consumer-created Flavors - Allowing consumers to create and submit their own flavor ideas for a chance to have their creation produced presents a potential disruptive innovation opportunity.
3. Soda-inspired Desserts - Incorporating elements of popular sodas, such as cherry cola and popping candy, into dessert products can create unique and appealing flavor experiences.
Industry Implications
1. Food and Beverage - Brands in the food and beverage industry can capitalize on the trend of flavored cookie snacks by introducing new and unique cookie flavors inspired by popular beverages.
2. Crowdsourcing - Companies that implement a crowdsourcing approach for flavor creation can tap into the creativity and preferences of their consumers to disrupt the traditional product development process.
3. Dessert Manufacturing - Dessert manufacturers can explore incorporating soda-inspired elements, such as popping candy, into their product offerings to create innovative and enticing dessert options.