Cherry Blossom LaCroix is a new sparkling beverage flavor that was announced for Valentine's Day and it promises to treat fans to "a botanical twist of sweet and just a ‘kiss’ of tart, the dazzling taste of blossoming spring." The beverage is paired with floral pink packaging that takes cues from the uplifting and calming nature of the famous flower.
Sakura provides a delicate taste that satisfies consumer desire for globally inspired beverages and flavor exploration. This new cherry blossom beverage from LaCroix promises to provide plenty of refreshment in the upcoming spring and summer months, especially when consumers are in search of bubbly drinks to take on the go.
The all-new Cherry Blossom LaCroix joins other fan-favorite flavors like Beach Plum and Black Razzberry.
Sparkling Cherry Blossom Beverages
Cherry Blossom LaCroix is a Tart and Sweet Taste of Spring
Trend Themes
1. Globally-inspired Beverage Flavors - The popularity of Sakura-flavored sparkling beverages like Cherry Blossom LaCroix highlights the potential for introducing new, global flavors to the beverage industry.
2. Portable Bubbly Drinks - Beverage companies can capitalize on the consumer desire for bubbly drinks to take on the go by creating innovative and convenient packaging options.
3. Botanical Beverages - The success of Cherry Blossom LaCroix suggests an opportunity for beverage companies to explore floral and botanical flavors in their products.
Industry Implications
1. Beverage - The introduction of new flavors like Cherry Blossom LaCroix indicates a potential for continued innovation within the beverage industry.
2. Packaging - Creating packaging that is convenient and portable to meet the consumer desire for on-the-go drinks is an opportunity for packaging companies.
3. Flavor and Fragrance - Beverage and fragrance companies can collaborate to create innovative botanical and floral flavors that can be used in both industries.