Legendary singer-songwriter CHER has announced the launch of her newest fragrance collection called 'Decades.' The new collection has been developed in collaboration with Scent Beauty, a brand that CHER has had an ongoing partnership with since 2019. The collection consists of four fragrances, each of which is named after a specific decade: the '60s, '70s, '80s, and '90s.
"We are thrilled to continue our longstanding partnership with the iconic Cher. Following the launch of Cher Eau de Couture, we wanted to provide her fans with a complete fragrance wardrobe that embodies her star-power throughout the decades. The Decades Collection takes consumers on an olfactive journey embodying Cher’s famous personas from the 60’s through the 90’s. We’re thrilled to share them with the world!" said Steve Mormoris, Founder + CEO of Scent Beauty.
Legendary Singer Perfume Lines
CHER Partners with Scent Beauty to Release Her 'Decades' Collection
Trend Themes
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Industry Implications
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