The Chelsea Bravo 2014 Lookbook for the Spring and Summer collection is based on the simple yet "dysfunctional emotion" of breaking seasonal boundaries and rules.
The collection, which has a Central African dress theme, is modeled by a man wearing a kufi—or a traditional African hat—with plain, simple shirts. Some of the shirts feature some basic designs, such as different shaded shapes and patterns that bring out the modernity and freshness that the designer intends to mix.
Chelsea Bravo’s 2014 Lookbook collection predominantly uses natural fabrics such as linens and cottons in tones of white, beige, gray and cream, and uses a metallic coated cotton and reflective techno accent. While some of the designs feature baggy one-pieces, others feature a two-piece set with loose shirts and pants that give it a very modern, street look to the traditional African dress theme.
African Dress-Inspired Menswear
The Chelsea Bravo 2014 Lookbook is Based on an African Dress Theme
Trend Themes
1. African-inspired Menswear - There is an opportunity for designers to create African-inspired menswear collections that incorporate traditional African fabrics and accessories with modern designs and streetwear influences.
2. Natural Fabric Clothing - There is a trend towards sustainable and eco-friendly fashion, with opportunities for designers to create clothing made from natural fabrics such as linen and cotton in neutral tones.
3. Modernizing Traditional Clothing - There is an opportunity for designers to modernize traditional clothing by incorporating modern design elements, including shapes, patterns, and accents, to create a fresh and innovative look.
Industry Implications
1. Fashion - Fashion designers can tap into the trend of African-inspired menswear, natural fabric clothing, and modernizing traditional clothing to create collections that appeal to environmentally-conscious consumers looking for fresh and innovative designs.
2. Retail - Retailers can cater to the growing demand for sustainable and eco-friendly fashion by stocking clothing made from natural fabrics and incorporating modern design elements to update traditional clothing styles.
3. Tourism - Tourism industries and local artisans can collaborate to create authentic African clothing and accessories that can be sold to tourists looking for unique souvenirs and immersive cultural experiences.