Cheez-It recently launched the new Cheez-It Puff’d-A-Palooza mobile tour, an eight-stop, 15-day mobile tour that will visit select NASCAR races and MLS matches. The new marketing initiative celebrates the Cheez-It Puff'd, a cheese-infused, airy snack that was unveiled earlier in the year.
The Cheez-It Puff'd-A-Palooza mobile tour will allow fans to try Cheez-It Puff'd samples, win fun prizes, and participate in engaging activities that the whole family can enjoy. These activities include the Cheez-It Puff'd Lighter-Than-Air Guitar Show, the Cheez-It Puff'd Run, the Cheez-It Puff'd Goal, and the Toss A Cheez-It Puff'd Game.
"After introducing families to new Cheez-It Puff'd earlier this year, we wanted to provide fans a multi-sensory experience inspired by the cheesy, airy, puffy greatness Cheez-It Puff'd offers," said Erin Storm, senior marketing director for Cheez-It.
Co-Branded Snack Racing Events
The Cheez-It Puff’d-A-Palooza Mobile Tour Starts on June 19th
Trend Themes
1. Experiential Marketing Events - Brands can engage with customers by creating interactive and shareable experiences through events like the Cheez-It Puff'd-A-Palooza mobile tour.
2. Co-branded Promotions - Collaborations between brands, like Cheez-It and NASCAR/MLS, can leverage each other's audience and create unique promotions that can increase brand awareness and sales.
3. Product-focused Marketing Initiatives - Highlighting and showcasing new or revamped products like Cheez-It Puff'd, through mobile tours and interactive activities can boost product recognition and sales.
Industry Implications
1. Food and Beverage Industry - Food and beverage companies can create interactive and engaging marketing initiatives, like the Cheez-It Puff'd-A-Palooza mobile tour, to showcase their products and drive consumer engagement.
2. Sports Marketing Industry - Brands can leverage sports events and partnerships like the Cheez-It Puff'd-A-Palooza mobile tour with NASCAR and MLS, to engage with fans and create memorable experiences.
3. Entertainment Industry - Collaborations between brands and entertainment companies, like creating interactive and immersive experiences at concerts and festivals can provide unique and engaging marketing opportunities.