A few years ago Cheetos proved that its tiny cheese puffs were works of art by creating a Cheetos Museum and now the brand is at it again with its new Cheetos Vision app. However, instead of hunting for museum-worthy cheese puffs, fans can now turn their own face into fun Cheeto-art.
Cheetos Vision is a hilarious new app that allows consumers to take photos of themselves, their friends, or even their pets, and transform them into cheesy Cheeto-art. Created by Goodby Silverstein & Partners’ innovation group GS&P Labs, the Cheetos app uses Google’s AI Tensorflow program to analyze images and then generate a reconstruction where everything in the photo is made from the iconic orange cheese puffs.
While a bit absurd, the new app demonstrates one of the fun ways brands are using AI to interact with consumers.
Snack Food Portrait Apps
The Cheetos Vision App Turns Consumers' Photos into Cheesy Cheeto-Art
Trend Themes
1. Cheesy Photo-art Apps - AI-powered apps that turn photos into playful art using recognizable brand elements offer opportunities for fun and engaging customer experiences.
2. Branded AI Interactive Tools - Brands can create novel ways of interacting with consumers by using AI-powered tools to add playful and entertaining elements to their marketing campaigns.
3. Visual AI Engines for Creative Expression - Visual AI software and tools can enable creative expression for consumers while promoting and popularizing brand logos and symbols.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage AI-based interactive tools to create interesting and engaging campaigns that promote brand recognition and customer loyalty.
2. Marketing and Advertising - The marketing and advertising industry can use creative AI-powered tools like Cheetos Vision to develop unique customer engagement experiences that drive brand engagement and customer retention.
3. Social Media and Entertainment - Social media and entertainment companies can use AI-based tools to create viral-worthy campaigns by encouraging users to create and share their own branded content in creative and fun ways.