Chester Cheetah has always been a smooth, cool cat. In the new Cheetos Ads, the funky cat helps play the high school bully. In this new campaign it features Chester pairing up with a friend or two and singling out the other.
The Cheetos ads poke fun and are a joy to watch. It’s been a while since the cheetah mascot has hit television and this campaign is may be a refreshing view for the cheesy snack.
Unmannerly Mascots
Chester Cheetah Gets a Personality Makeover in the New Cheetos Ads
Trend Themes
1. Revamped Mascot Advertising - Opportunity for brands to update and reimagine their mascots to connect with modern consumers.
2. Humorous Advertising Campaigns - Poking fun and providing joy through clever and entertaining ad campaigns can engage and capture audience attention.
3. Nostalgia Marketing - Reviving old mascots can evoke nostalgia in consumers, creating a sense of familiarity and emotional connection.
Industry Implications
1. Food and Snack - The food and snack industry can leverage redesigned mascots to revitalize brand image and attract new customers.
2. Marketing and Advertising - Advertising agencies can create humorous campaigns that resonate with audiences and generate buzz for client brands.
3. Consumer Goods - Brands can tap into nostalgia marketing to create a strong emotional resonance and loyalty among consumers.