Easter is right around the corner and British label Sainsbury introduces the new 'Cheester' egg in celebration of the occasion. The brand celebrates in a savory manner, delivering alternative options from the traditional chocolate Easter eggs.
The Cheester egg is made entirely from 100% cheddar cheese and can be consumed in various ways due to its light consistency. The texture of the egg-shaped cheese is creamy and soft, which also allows it to be easily spread to be paired with other food products. The Cheester contains 120g of cheddar cheese and it is sourced locally from Lancashire farms. The festive savory good is packaged with a bag of oatcakes and a packet of chutney as well to be paired with the cheese.
Easter Cheddar Cheese Eggs
Sainsbury's Cheester Cheddar Egg Arrives in Time for Easter
Trend Themes
1. Savory Easter Alternatives - Creating alternative options to traditional chocolate Easter eggs, such as savory cheese eggs, can disrupt the market and cater to different consumer preferences.
2. Cheese as a Festive Food - Using cheese as a festive food item, like a cheese Easter egg, offers a unique and innovative way to celebrate occasions and create new culinary experiences.
3. Versatile Cheese Products - Introducing versatile cheese products that can be consumed in different ways, such as spreading on other food items, opens up opportunities for experimentation and culinary creativity.
Industry Implications
1. Food and Beverage - In the food and beverage industry, creating innovative and unconventional products, like cheese Easter eggs, can capture consumer attention and drive sales.
2. Confectionery - The confectionery industry can explore collaborations and new product offerings, like cheese-infused Easter treats, to cater to different taste preferences and expand their customer base.
3. Dairy - In the dairy industry, developing unique cheese products, such as cheese eggs, presents opportunities to tap into the growing demand for specialty and artisanal dairy offerings.