VELVEETA, a Kraft Heinz Company brand, recently joined forces with Nails.INC to launch a cheese-scented nail polish made specifically for your pinkies. Dubbed the VELVEETA Pinkies Out Polish, the new offering includes a nail polish duo and anil stickers. The VELVEETA Pinkies Out Polish is made in partnership with Nails.INC, a leading and award-winning beauty brand, and includes cheese-scented red and yellow nail polish duo in 'Finger Food' and 'La Dolce Velveeta,' plus 'That’s La Dolce Velveeta' irresistible nail stickers. The new collaboration aims to amplify the brand's latest creative platform, 'La Dolce Velveeta,' which inspires fans to step out in "a confident, unapologetic way."
"VELVEETA is known for its rich, creamy texture and cheesy, melty goodness, so what better way to bring this to life for our fans than with something equally as rich and creamy — nail polish" said Kelsey Rice, Senior Brand Communications Manager at The Kraft Heinz Company. "Our VELVEETA Pinkies Out Polish gives pleasure seekers everywhere an irresistible new way to show the world that they are living "La Dolce Velveeta" by living pinkies out."
Cheese-Scented Nail Polishes
Velveeta Launches Cheese-Scented Nail Polish with Nails.INC
Trend Themes
1. Food-inspired Beauty Products - The trend of creating beauty products inspired by food offers opportunities for disruptive innovation, as more consumers are looking for unique and engaging cosmetic products.
2. Scented Nail Polish - The rise of scented nail polish creates opportunities for disruptive innovation and product differentiation in the nail industry, as consumers are looking for unique and appealing fragrance experiences.
3. Brand Collaborations - The trend of brand collaborations in creating unusual products offers opportunities for disruptive innovation in the beauty industry by turning ordinary products into unusual and desirable ones.
Industry Implications
1. Food Industry - The food industry can enter the beauty market by creating new and unique food-inspired beauty products, offering more options and engaging experiences to consumers.
2. Cosmetics Industry - The cosmetics industry can explore the trend of scented nail polish by creating unique and appealing fragrance experiences, offering consumers more options and product differentiation.
3. Marketing and Advertising Industry - The marketing and advertising industry can take advantage of the trend of brand collaborations in creating unique and unusual products, offering fresh and creative ways to engage consumers.