Food, and not just football, is one of the reasons that people come together for the Super Bowl and Violife is acknowledging this by giving away limited-edition, 100% vegan, "cheese stadiums" for the Super Bowl LVII. The plant-based box from the dairy-free cheese brand is a deluxe treat that functions as a tray to hold four cheesy recipes. There's also an included booklet with dairy-free recipe suggestions, plus a selection of the brand's plant-based cheese alternatives.
Inside the Cheese Stadium, fans will discover four recipes: Buffalo "Chicken" Dip with Violife Just Like Cream Cheese and Cheddar Shreds; Mac and Cheese Balls with Violife Just Like Mozzarella Shreds; Grilled Cheese Squares with Violife Just Like Cheddar Slices; and Nachos with Violife Just Like Mexican Style Shreds.
Plant-Based Cheese Stadiums
Violife is Sharing 100% Vegan Snack Boxes for the Super Bowl LVII
Trend Themes
1. Plant-based Super Bowl Snacks - There is an opportunity for companies to create more plant-based snack options for major sporting events like the Super Bowl.
2. Vegan Cheese Alternatives - As more consumers shift towards plant-based diets, the popularity of vegan cheese alternatives is increasing, creating an opportunity for companies to innovate and improve the taste and texture of these products.
3. Multi-functional Food Packaging - Food companies can integrate functionality into their packaging to increase consumer convenience, such as creating packaging that also functions as a tray for a party platter like Violife's Cheese Stadium.
Industry Implications
1. Plant-based Foods - The plant-based food industry should continue to innovate and create new products to meet the growing demand for vegan options in the snack and party food categories.
2. Dairy Alternatives - Companies in the dairy alternative industry can continue to research and develop new and improved cheese alternatives that mimic the taste and texture of traditional cheese products.
3. Food Packaging - There is an opportunity for food packaging companies to create innovative packaging solutions that not only protect the food but also provide additional value and convenience to the consumer, similar to Violife's Cheese Stadium packaging.