If you consider yourself a cheese lover, you'll definitely want to try Friendly's new Cheese Skirt Burger.
Friendly's is the third oldest restaurant chain in the United States, but recently the brand has made efforts to attract a new, younger customer base. Part of this effort includes launching a revamped menu with 12 new menu items. The new menu is punctuated by contemporary and creative food creations such as the Grilled Chicken Mozza SuperMelt, the Doritos Cool Ranch ChoppedCheese Burger, and the $100,000 Cobb Salad. However, one of the most innovative new dishes is the Cheese Skirt Burger. This dish consists of a burger encircled by a cripsy cheese 'skirt.' As the brand suggests, "Enjoy the cheese skirt first, fold it inside the burger, or switch off taking a bite after a glorious bite of burger and crispy Monterey Jack and Cheddar cheese."
Crispy Cheese-Encircled Burgers
Friendly's Just Launched the Outrageous New Cheese Skirt Burger
Trend Themes
1. Cheese Skirts - Opportunity to create unique cheese skirted dishes, such as wraps, tacos, and hotdogs.
2. Revamped Menu Items - Opportunity to launch creative and contemporary food creations to attract younger customers.
3. Innovative Dishes - Opportunity to create new and surprising dishes to keep up with the competition.
Industry Implications
1. Fast Food - Opportunity to innovate menu items to cater to the changing tastes and preferences of younger consumers.
2. Restaurant Chains - Opportunity to rebrand, modernize, and offer unique dining experiences to attract younger customers.
3. Cheese Producers - Opportunity to collaborate with restaurants to create new cheesy products and tap into the growing demand for cheese-based dishes.