This year, Wisconsin Cheese is calling cheese the "universal love language of 2021" and it wants to help people spread the love by giving cheese lovers the chance to win one of 500 limited-edition Valentine's Day cheese gifts. There are hundreds of complimentary heart-shaped boxes of cheese that can be claimed from now until the end of the month, simply by nominating a cheese-loving friend, partner, co-worker or anyone else. Gift-givers will appreciate being able to personalize their gift by adding a name and choosing a lighthearted, cheesy greeting to make the recipient smile.
Inside the limited-edition cheese gift boxes, cheese lovers will be delighted to find five specialty Wisconsin cheeses: Crave Brothers Chocolate Mascarpone, Cedar Grove Butterkäse, Wood River Creamery Black Truffle Cheddar Gruyere, Henning's Maple Bourbon Cheddar and Roth Buttermilk Blue.
Heart-Shaped Cheese Gifts
Wisconsin Cheese Created 500 Limited-Edition Valentine's Gifts
Trend Themes
1. Cheese-as-a-gift - The popularity of heart-shaped cheese gifts can foster a new trend where cheesy gifts become more common for a larger variety of special occasions beyond Valentine's Day.
2. Personalized Food Gifting - Personalized and cheesy gifting can be a disruptive innovation opportunity for companies that produce and sell food products, especially around holidays and special occasions.
3. Experience-driven Gifts - Meals, workshops, and visits to factories can be repurposed as experience-driven gifts for industries that produce and sell food products beyond cheese.
Industry Implications
1. Specialty Food Production - Companies that produce specialty food items, including cheeses, have an opportunity to innovate their gifts offering, personalize their products and leverage demand for seasonal holidays.
2. Gift and Novelty Item Production - Gift and novelty item production industries can redesign their product offerings, add personalization options, and focus on edibles to attract new customers.
3. Tourism and Hospitality - Tourism and hospitality industries can expand their experiences-related offerings, especially if they are well-versed in cheese production and wine tours, which can attract food tourists.