Beer maker Carlsberg has teamed up with think tank 'Sustainia' on a new marketing campaign called 'Cheers to Green.' Other organizations, companies and members of the public are encouraged to participate and offer up new ideas on how to make Carlsberg beer more sustainable.
The ideas must be actionable suggestions that Carlsberg can apply. Some guidelines for the interactive campaign must address the environmental impact of beer, production of raw materials, brewing and transportation. 'Cheers to green' is open to ideas that include innovative packaging ideas and incentivizing recycling, and any other great ideas individuals are willing to offer.
Two awards will be given out to the winners who will receive a cash prize, as well as the chance to work with the beer company and the chance to put its green idea to action.
Crowdsourced Beer Campaigns
Carlsberg Celebrates Sustainability with 'Cheers to Green' Initiative
Trend Themes
1. Crowdsourcing Sustainability Campaigns - Providing an opportunity for consumers to contribute to the sustainability of a product or brand can increase engagement and loyalty.
2. Innovative Packaging Solutions - Developing new and sustainable packaging solutions can reduce environmental impact while also differentiating a brand.
3. Green Transportation Methods - Exploring alternative transportation methods and reducing carbon emissions in transportation can help make a brand more environmentally friendly.
Industry Implications
1. Beverage - Encouraging sustainable practices and utilizing crowdsourcing can differentiate a beverage brand in a crowded market.
2. Packaging - Innovative packaging solutions that consider sustainability can improve the environmental impact of packaged goods and attract environmentally conscious consumers.
3. Transportation - By exploring green transportation methods, companies can differentiate themselves as environmentally responsible and improve their brand perception.