"Becoming a donor is probably your only chance to get inside her." That is the eyebrow-raising tagline of this unorthodox ad for Reborn To Be Alive, a Belgian organ donor foundation.
The cheeky copy is coupled with a seductive image of an attractive female in her lingerie.
The aim of the ad is to draw awareness among people in Belgium to the fact that they have to register to be a donor, as opposed to the common belief that they are automatically considered donors.
Obviously targeting the male audience, the racy ad was published in Belgium’s leading male magazine, P-magazine.
Sexvertising Organ Donation
Is ‘Reborn To Be Alive' Cheeky or Indecent?
Trend Themes
1. Provocative Advertising - Opportunity for businesses to use provocative and attention-grabbing messages to draw awareness to their products or causes.
2. Public Health Campaigns - Opportunity for organizations to launch campaigns aimed at raising awareness and encouraging people to register as organ donors.
3. Women's Empowerment - Opportunity to promote campaigns that celebrate women's sexuality and challenge societal norms.
Industry Implications
1. Advertising and Marketing - Opportunity for advertising agencies to create unconventional and provocative campaigns that generate buzz.
2. Healthcare - Opportunity for healthcare organizations and foundations to launch targeted campaigns to increase organ donor registration.
3. Publishing - Opportunity for publishers to collaborate with organizations on impactful campaigns and reach a wide audience through their platforms.