With shades like Cassis Bubbles, Sunset Drop and Silky Mood, Jill Stuart's Bloom Drop Lip & Cheek Chiffon deposits a soft and gentle wash of color on the face. From the formula to the packaging, these lip and cheek colors reference the "image of teardrops spilling gently from a flower." Additionally, there's a Crystal Floral Bouquet fragrance that caps off the luxe sensory experience.
The florally inspired cosmetic is infused with "Fluffy Emollient Oil" that creates a film and helps to prevent sticking so that the result is both beautiful and long-lasting. Alongside the core collection of neutral and pastel nude colors, there are also limited-edition ones like Sweet Feathers and Twinkle Dream.
To capitalize on consumers' renewed interest in makeup post-pandemic, brands are building out their high-prestige offerings.
Blossoming Multi-Use Tints
Jill Stuart's Bloom Drop Lip & Cheek Chiffon Reminds of Flowers
Trend Themes
1. Multi-use Cosmetics - Creating cosmetic products that can be used for multiple purposes like lip and cheek color is a disruptive innovation opportunity.
2. Floral-inspired Color Palettes - Developing color palettes that are inspired by flowers and nature can create a fresh and unique offering for cosmetic brands.
3. Luxury Sensory Experience - Offering a sensory experience with a fragrance that matches the product can appeal to consumers seeking an indulgent feeling from their cosmetic products.
Industry Implications
1. Cosmetics - Cosmetic brands can develop multi-use products with a floral-inspired color palette and a luxury sensory experience to stand out in a crowded market.
2. Fragrance - Fragrance companies can capitalize on the trend of using floral scents in cosmetic products and create complementary fragrances as well.
3. Packaging - Developing packaging that complements the floral-inspired color palette and overall sensory experience can provide cosmetic brands an edge in the market.