Footwear, handbag and accessory brand CHARLES & KEITH is participating in the inaugural Metaverse Fashion Week hosted on Decentraland and with it, the brand is launching cryptocurrency as a payment mode on its e-commerce site. In doing so, CHARLES & KEITH stands out as the first Singapore fashion label to offer cryptocurrency as a transaction mode on its e-commerce platform. This means that customers who own cryptocurrency can purchase goods simply by scanning a QR code at checkout.
For MVFW, CHARLES & KEITH will have a luxury marketplace presence and the first 1,000 avatar visitors to the metaverse booth will get a complimentary Koa bag and Alex sandals wearables. Limited-edition accessories can also be won in the real world by sharing content on social media.
Crypto Fashion Payments
CHARLES & KEITH Launched a Crypto Payment Mode on Its E-Commerce Site
Trend Themes
1. Crypto Fashion Payments - The fashion industry can explore the use of cryptocurrency payments to cater to the growing market of cryptocurrency owners.
2. Metaverse Marketplaces - Businesses can tap into the opportunities of virtual marketplaces in metaverse events such as Metaverse Fashion Week.
3. Limited-edition Social Media Promotions - Companies can utilize social media for promotions and give away limited-edition products for increased engagement.
Industry Implications
1. Fashion Retail - Fashion brands can adopt cryptocurrency payment modes to attract and serve customers who own cryptocurrency.
2. Virtual Events - Companies can participate in and utilize virtual events such as Metaverse Fashion Week to reach a wider audience and expand their market reach.
3. Social Media Marketing - Businesses can explore social media platforms for innovative and creative marketing strategies to increase engagement and reach new customers.