It's always nice to see companies using their influence for social good around the holidays, as is the case with the charitable Nike+ FuelBand in collaboration with Doernbecher Children’s Hospital.
While you may or may not already be familiar with the product itself, this charity angle breaths new life into the hype surrounding the FuelBand. Around the holidays there is always an increase in charitable releases, but what makes this one special is Nike has decided to use arguably their most in-demand, broad market item thus guaranteeing a substantial donation to the children's hospital in Portland, Oregon.
The Nike+ FuelBand is renowned as a personal fitness and health tool. It sits on your wrist and measures your movement using a sports accelerometer.
Child-Benefit Energy Bands
Charitable Nike+ FuelBand Gives to Children's Hospital in Portland
Trend Themes
1. Charitable Technology Collaborations - Collaborations between technology companies and charitable organizations that result in innovative products with a social impact.
2. Holiday-season Charitable Releases - An increase in the number of companies launching charitable products during the holiday season to make a positive impact on society.
3. Personal Fitness and Health Accessories - Growing demand for wearable fitness and health accessories that track movement and provide health insights.
Industry Implications
1. Technology - The technology industry can explore collaborations with charitable organizations to create innovative products with a social impact.
2. Consumer Goods - Consumer goods companies can launch charitable products during the holiday season to engage customers and make a positive impact on society.
3. Health and Wellness - The health and wellness industry can capitalize on the growing demand for wearable fitness and health accessories by developing new and improved products that track movement and provide health insights.