Charcoal toothpastes are becoming increasingly common and more mainstream brands are capitalizing on the popular ingredient of the moment. Colgate's Charcoal Deep Clean toothpaste features the health-enhancing product.
For a long time, charcoal was an ingredient that was kept in organic, natural markets that focus on products that do not contain chemicals and unnatural ingredients. Colgate took advantage of the growing interest in the ingredient and its charcoal toothpastes offer a variety of benefits. These include deep cleaning, fighting cavities, reducing plaque, cleaning gums, removing tartar build up, strengthening the enamel, and preventing staining and bad breath.
By paying attention to consumer demand, Colgate was able to get ahead on a pattern that is seen in less mainstream arenas.
Deep-Cleaning Charcoal Toothpastes
This Toothpaste Offers Natural Boosts to Whiten and Clean Teeth
Trend Themes
1. Charcoal-based Toothpaste - More mainstream brands are creating toothpastes with charcoal as an ingredient, opening up opportunities for companies to innovate in this space.
2. Natural Teeth Whitening - Consumers are increasingly interested in natural teeth whitening products, creating potential for companies to develop more natural products.
3. Oral Care Products - There is a growing demand for innovative and natural oral care products, providing opportunities for companies to develop new products to cater to this market.
Industry Implications
1. Toothpaste Manufacturing - Manufacturers can capitalize on the growing trend of charcoal-based toothpaste to create new products.
2. Natural Health Products - The rise of natural teeth whitening products highlights the potential for companies to capitalize on the growing demand for natural health products.
3. Dental Products Distribution - Companies distributing dental products can focus on innovative and natural oral health products to cater to the growing demand.