The U Matcha brand is offering a charcoal tea, jumping on a wildly popular healthy and beauty craze that brands are taking advantage of.
As is now becoming common knowledge in health and beauty industries, activated charcoal can easily be marketed as a product that detoxifies the body or skin, whether it is used topically or consumed. The U Matcha brand is offering a charcoal tea that is made up of a finely ground green tea powder, and also contains activated charcoal that "binds to and removes toxins from the body."
The charcoal tea's flavor is not impeded with the addition of charcoal, and so the earthy flavor of the brand's premium matcha is able to flourish.
Charcoal Tea Powders
This 'U Matcha' Tea Aims to Detoxify Consumers' Systems
Trend Themes
1. Activated Charcoal Products - The use of activated charcoal in various consumer products for detoxification purposes.
2. Detoxification Craze - The growing popularity of products that claim to detoxify the body or skin.
3. Charcoal Tea Market - The emergence of charcoal tea as a trendy and health-conscious beverage option.
Industry Implications
1. Health and Beauty - Opportunity for incorporating activated charcoal in skincare and wellness products.
2. Food and Beverage - Potential for creating and marketing more charcoal-infused food and drink products.
3. Wellness and Natural Remedies - Increasing demand for natural remedies and detoxification products like charcoal tea.