clothsurgeon presents his latest range in the form of the Changing of the Guard collection for the season. It is sold from the iconic Savile Row in London. The entire range is inspired by the Changing of the Guard ceremony, as referenced by its namesake. It is a ceremony that began back in the 15th century during King Henry VII's reign when a guard change happens at the Tower of London.
Rav Matharu speaks about the new collection, noting that "The collection epitomizes the intersection of my two areas; my roots in street culture and the world of tailored craftsmanship that I’m fascinated with. My new collection offers a new evolving perspective with the juxtaposition of these two worlds working harmoniously — all housed on Savile Row: the greatest menswear street in the world."
Reworked Upcycled Streetwear Capsules
clothsurgeon Presents the Changing of the Guard Collection
Trend Themes
1. Upcycled Streetwear - Using upcycled materials for streetwear garments offers a sustainable and eco-friendly option for fashion-conscious consumers.
2. Intersectional Apparel - Combining two seemingly different styles like streetwear and tailored craftsmanship can create unique and interesting fashion pieces that appeal to a wider audience.
3. Location-based Collections - Designing and selling collections inspired by specific geographic locations or cultural events can create a sense of place and community within the fashion industry.
Industry Implications
1. Fashion - The fashion industry can adopt upcycling practices to create sustainable clothing lines that appeal to consumers concerned about the environment.
2. Tailoring - Tailors can incorporate streetwear elements into their traditional designs to stay relevant and attract a younger clientele.
3. Tourism - Tourism-related industries can offer location-based clothing lines that appeal to travelers interested in buying unique and exclusive fashion souvenirs.