Karl Lagerfeld likes the idea of China so much that he would rather have a European model’s face painted to look Chinese than hire an actual Asian model. This is what the politically-incorrect designer (who recently referred to round women as "fat mummies") did for his Chanel Pre-Fall 2010 Shanghai show.
The Chanel Pre-Fall 2010 Shanghai show featured a short film called ‘Paris-Shanghai: A Fantasy.’ Alongside Asian extras were Caucasian models wearing ‘yellow face’ makeup, which was meant to make them look Asian. Lagerfeld told WWD, "It is an homage to Europeans trying to look Chinese… It is about the idea of China, not the reality."
Watch the controversial video here!
Paint-On Ethnicity
Lagerfeld Endorses ‘Yellow Face' for Chanel Pre-Fall 2010 Shanghai
Trend Themes
1. Virtual Ethnicity - The trend towards using makeup and digital effects to alter one's ethnicity allows for the exploration of cultural identity and the dismantling of traditional stereotypes.
2. Inclusive Representation - The demand for diverse representation in the fashion industry encourages the inclusion of models from different ethnic backgrounds, promoting equality and inclusivity.
3. Authentic Cultural Exploration - The rise in cultural appreciation and understanding creates opportunities for brands to authentically explore and showcase diverse ethnic influences in their designs.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend towards virtual ethnicity by creating inclusive makeup lines and digital platforms that allow consumers to experiment with different ethnic looks.
2. Film and Media - The film and media industry can embrace inclusive representation by casting actors from diverse ethnic backgrounds and challenging traditional roles and stereotypes.
3. Marketing and Advertising - The marketing and advertising industry can support authentic cultural exploration by featuring diverse models and narratives that celebrate different ethnic influences in brand campaigns.