Champs Sports recently created a new retail concept for the modern athlete and the doors to the brand-new Champs Sports Homefield in Pembroke Pines, Florida open soon. At over 35,000 square feet, this first-of-its-kind Homefield concept sets itself apart as the largest of any Foot Locker, Inc. subsidiary in the world.
This new retail destination offers specialized services to customers with great experiences that can be had at a full-sized basketball and multi-sport court and a Champs Sports Combine digital VR system. On-site, customers will find apparel, sneakers, equipment and much more, spanning a wide range of athletic pursuits. The store promises to be particularly appealing to runners, since it offers 65 different performance running styles and a try-on treadmill.
Experiential Retail Sports Concepts
Champs Sports Homefield Caters to the Needs of Modern Athletes
Trend Themes
1. Experiential Retail - Champs Sports Homefield offers a unique and immersive experience for customers, showcasing the trend towards experiential retail.
2. Sports Retail - The rise of specialized retail concepts like Champs Sports Homefield within the sports industry is indicative of a larger trend towards personalized and tailored shopping experiences.
3. Virtual Reality Commerce - Champs Sports Homefield incorporates digital VR technology to enhance the retail experience, indicating a potential area for innovation in the integration of virtual reality into the retail sector.
Industry Implications
1. Sporting Goods Retail - Other players within the sporting goods industry should consider adopting similar experiential retail concepts that cater to modern athletes and their needs, like Champs Sports Homefield.
2. Technology - Firms within the technology industry could work on developing new and innovative virtual reality technologies specifically tailored for experiential retail consumers looking for more unique and immersive experiences.
3. Footwear and Apparel Retail - Companies that sell athletic footwear and apparel should take note of the trend towards specialized retail concepts in the sports industry and consider incorporating more experiential elements into their stores to cater to the modern athlete.