MTN DEW GAME FUEL, a gamer-oriented energy drink brand owned by PepsiCo, has teamed up with Dr. Disrespect to launch an all-new beverage flavor dubbed the Championship Citrus Cherry. The drink builds on the brand's OG Citrus Cherry flavor and arrives packaged in the Doc's signature red and black color scheme.
The limited-edition flavor is geared towards gamers needing an energy boost mid-play. In addition, it comes in a collectible 16oz canned format and boasts an even bolder "cherry blasted" flavor than the original.
"The Two-Time is finally getting what he deserves – his very own flavor of that sweet nectar, GAME FUEL. That’s right, GAME FUEL and I are taking it to the next level and I’m putting a Doc twist on one of the OG great flavors – Citrus Cherry," says Dr Disrespect," said Dr. Disrepect in a recent press statement.
Gamer-Oriented Energy Drinks
GAME FUEL & Dr. Disrespect Launch 'Championship Citrus Cherry' Flavor
Trend Themes
1. Gamer-oriented Energy Drinks - PepsiCo's MTN DEW GAME FUEL partnering with influencers for new flavors of their energy drink - providing opportunities for other gaming influencers to create their own flavors.
2. Limited-edition Beverage Flavors - Introducing limited-edition flavors of popular beverages, specifically geared towards niche demographics, such as gamers - providing opportunities for other brands to do the same in different industries.
3. Celebrity-branded Products - Collaborating with popular celebrities and influencers, such as Dr. Disrespect, to create collectible products - providing opportunities for other celebrities to partner with businesses and brands.
Industry Implications
1. Beverage Industry - As seen with MTN DEW GAME FUEL, businesses in the beverage industry can target specific niche demographics with unique product lines to increase consumer engagement.
2. Gaming Industry - Collaborating with gaming influencers, such as Dr. Disrespect, to promote products specifically tailored towards gamers - providing opportunities for other brands and businesses in the gaming industry.
3. Celebrity Endorsements - As demonstrated by Dr. Disrespect's collaboration with GAME FUEL, utilizing celebrity endorsements can increase product visibility and consumer interest - providing opportunities for other industries to do the same.