Uncommon Eats is a brand that's setting itself apart by creating food products like its 'Indian Chakri' for adventurous snackers who want to dive deeper into globally inspired flavors.
Although chakri is a traditional snack from India that is made with rice flour, Uncommon Eats is reinventing it for modern audiences. As the snack is typically fried, the brand sets itself apart by making an oven-baked version. The resulting product is crispy, savory and boasts an unforgettable spiral shape. When it came time to create packaging for the product, designer Nikki Cole opted for a simple craft paper back to "echo the rustic but refined nature of this adventurous brand."
Across North America in particular, consumers are becoming interested in exploring a variety of Indian-inspired snacks, including everything from naan chips to turmeric bean dips or sweet and savory yogurt pots topped with lentil puffs.
Spiraled Indian Snacks
Uncommon Eats' 'Indian Chakri' is a Shapely, Savory Rice Flour Snack
Trend Themes
1. Indian-inspired Snacks - Opportunity for brands to create innovative snack products that draw inspiration from Indian cuisine.
2. Healthier Snack Alternatives - Potential for brands to offer oven-baked versions of traditionally fried snacks, providing a healthier option for consumers.
3. Global Flavor Exploration - Growing interest among consumers in North America for trying globally inspired flavors and snacks, including Indian snacks.
Industry Implications
1. Snack Food Industry - Disruptive innovation opportunity for snack food brands to tap into the market demand for Indian-inspired snacks and offer unique, oven-baked alternatives.
2. Packaging Design Industry - Opportunity for packaging designers to create visually appealing and rustic packaging solutions that align with adventurous snack brands like Uncommon Eats.
3. Health and Wellness Industry - Potential for health-conscious brands to cater to consumer demand for healthier snack options by introducing oven-baked versions of popular fried snacks.