Tea has become a popular hot beverage in the wellness market in North America over the past several years, which is seeing brands respond with new options like the Tea Forté Chakra Collection.
The tea collection is packed with blends that are suitable to be enjoyed hot, iced, steamed or even blended to ensure they're ideal for whatever purpose you need. The collection contains five flavors in total including 'Matè Mantra,' 'Vanilla Veda,' 'Ginger Guru,' 'Rooibos Raja' and 'Turmeric Tantra.'
Speaking on the new tea collection, CEO of the brand, Michael Gebrael, said, "Tea Forté’s first collection of all-chai teas, our Chakra Collection, was designed with the ritual tea drinker in mind. Chai has the unique effect of being simultaneously energising and grounding, which makes it an ideal tea for focused wellness practices such as yoga, barre and Pilates."
The Tea Forté Chakra Collection will be available for purchase in the US starting in January 2018.
Ritualistic Tea Drinker Collections
The Tea Forté Chakra Collection is Focused on Wellness
Trend Themes
1. Wellness Tea Collections - Incorporating wellness benefits into tea blends and collections.
2. Multi-functional Tea Blends - Designing tea blends that are versatile, suitable for a variety of purposes.
3. Ritualistic Tea Drinking - Creating tea blends that cater to a ritual practice, such as yoga, barre, and Pilates.
Industry Implications
1. Tea Industry - Opportunity for tea brands to create unique and versatile blends that cater to the wellness market and ritualistic practices.
2. Health and Wellness Industry - Opportunity for health and wellness brands to incorporate tea into their product offerings as a unique and holistic wellness solution.
3. Fitness Industry - Opportunity for fitness brands to collaborate with tea brands to offer tea blends that can be enjoyed before or after workouts as part of ritualistic practices.