Cadillac Fairview (CF) recently announced the launch of the CF Guest List beta, a new web-based line management tool that helps shoppers save time and prioritize safety. The new app lets users virtually join a queue while shopping at one of the CF locations as well as pre-book time slots to visit specific stores before arriving. Consumers can also use the CF Guest List beta to easily arrange curbside order pickups.
"Our number one goal and focus is to create a safe, clean environment for valued guests," said Sal Iacono. Executive Vice President, Operations, Cadillac Fairview. "We know consumers face a number of challenges with respect to COVID-19 and we want to actively support them as they navigate and enjoy a CF property shopping experience in today's new normal."
Branded Line-Reducing Mall Apps
The CF Guest List Beta Reduces Line Waits for Efficiency & Safety
Trend Themes
1. Virtual Queues - The rise of virtual queue management systems to enhance safety and increase efficiency in the retail industry.
2. Pre-booked Appointments - More businesses are offering pre-booked appointment options to enhance customer experience and reduce wait times.
3. Contactless Curbside Pickup - Contactless curbside pickup options have become increasingly popular as businesses adapt to consumer needs during the pandemic.
Industry Implications
1. Retail - The retail industry is utilizing new technologies to enhance safety and increase efficiency in the shopping experience.
2. Hospitality - The hospitality industry can benefit from virtual queue management systems to reduce wait times and enhance customer experience.
3. Healthcare - The healthcare industry can improve patient experience by implementing virtual queues or pre-booked appointments to reduce wait times.