Milk Bar, the dessert company founded by award-winning chef Christina Tosi in New York City’s East Village in 2008, recently launched a new line of ice creams in Whole Foods locations starting June 1st. The new series features 4 flavors: Birthday Cake, Cereal Milk™ , Cornflake Chocolate Chip Marshmallow, and Milk Bar Pie.
"I have dreamed about bringing Milk Bar to the freezer section (the holy grail of the supermarket in my opinion) for nearly a decade. I knew coming in now, we’d need to do more than bend pieces of our finished treats into an ice cream pint. So we toiled and tinkered, taking our favorite flavor profiles and imagining them through ice cream bases, swirls, gobs, fudges, frostings, crumbs and crunches to create our proudest on-shelf creation yet," said Christina Tosi, Chef and Founder of Milk Bar.
Following the June 1st launch at Whole Foods, the pints will be available at additional retailers as well as on milkbarstore.com later this summer.
Cereal Milk Ice Creams
Milk Bar Debuts Ice Cream Pints in Grocery Stores
Trend Themes
1. Alternative Ice Cream Flavors - Opportunity for ice cream brands to create unique and innovative flavors beyond traditional options.
2. Expansion of Dessert Brands Into Grocery Stores - Opportunity for dessert brands to increase their distribution channels and further extend their reach through selling in grocery stores.
3. Premiumization of Ice Cream - Opportunity for ice cream brands to cater to higher-end, luxury markets by introducing gourmet flavors and packaging options.
Industry Implications
1. Ice Cream - Innovative flavors and packaging designs have the potential to disrupt the traditional ice cream industry and generate new customer interest.
2. Dessert - Expanding into grocery stores could disrupt the dessert industry and provide higher revenue streams for dessert brands.
3. Grocery - Selling unique dessert options like Milk Bar's ice creams could set grocery stores apart from competitors and provide fresh, innovative product offerings for customers.