Knowing that it isn't always possible for people to enjoy a full breakfast before leaving the house in the morning, Taiwan's cama café and Quaker Oats teamed up to create a collaborative cereal latte. The latte is described as having an energizing coffee flavor, as well as a nutty aroma and added walnuts for texture.
As part of the collaboration, images of Quaker's founder were updated to portray a youthful street style influenced by hip-hop, skateboarding and pop culture.
Since many consumers are looking for on-the-go breakfasts that can conveniently be enjoyed on the run, this cereal latte promises to be just as flavorful as it is satiating thanks to hearty ingredients from Quaker Oats.
Collaborative Cereal Lattes
Taiwan's cama café & Quaker Oats Co-Created a Satiating Beverage
Trend Themes
1. On-the-go Breakfasts - The trend of on-the-go breakfasts is driving the demand for convenient and satiating beverages like the collaborative cereal latte.
2. Collaborative Products - Collaborations between different brands, such as cama café and Quaker Oats, offer the opportunity to create unique and innovative products that cater to evolving consumer preferences.
3. Updated Branding - The trend of updating brand imagery to reflect a youthful and trendy aesthetic presents opportunities for companies to modernize their image and appeal to younger consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can tap into the growing demand for convenient, nutritious, and flavorful on-the-go breakfast options.
2. Collaborative Branding - The trend of collaborative products opens up opportunities for companies in various industries to partner and create synergistic offerings that appeal to a wider consumer base.
3. Marketing and Advertising - The need for updated brand imagery provides opportunities for marketing and advertising agencies to help companies refresh their image and connect with younger demographic groups.