Cinnamon Toast Crunch's Cinnamojis are taking over the brand's cereal deliveries and teens are invited to take a look into the wild way that special cereal packages will be arriving on their doorsteps. With an immersive digital experience and sweepstakes, the brand is inviting teens between the ages of 13 to 18 to enter once a day to score a Cinnamon Toast Crunch package delivery.
Inside the boxes, created just for teens, fans will find a variety of branded surprises like boxes of Cinnamon Toast Crunch and everything from Cinnamoji socks and t-shirts to bags. Mindy Murray, Senior Marketing Communications Manager, General Mills, says "While most contests and sweepstakes are for adults, we made sure this program is just for teens. That’s right, no grown-ups allowed."
In September, the brand will also be launching a two million box giveaway, so there are more treats to come.
Teen-Targeted Cereal Deliveries
Cinnamon Toast Crunch is Sending Packages to 13 to 18-Year-Olds
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