To increase sales during the holiday season, Modell's Sporting Goods brought several Boston Celtics players into its stores to meet with customers. By leveraging the popularity of NBA stars, Modell's holiday promotion helped to drive more customers to the store during the peak shopping season.
On December 15th and 16th, two Modell's stores in Massachusetts hosted Boston Celtics players. The players were there to meet and greet customers as they went about their holiday shopping. The retailer also ran a related promotion that gave customers 15 percent off regular-priced merchandise if they brought in a ticket stub from a recent Boston Celtics game.
By capitalizing on its relationship at the official sporting goods retailer of the Boston Celtics Modell's was able to provide customers with an exciting holiday shopping experience.
Basketball Player Retail Appearances
This Retailer Hosted Celtics Players During the Holidays
Trend Themes
1. Athlete Retail Appearances - Sports retailers can increase sales and customer engagement by inviting popular athletes to visit their stores during peak shopping seasons.
2. Discounts for Sports Fans - Sports retailers can offer discounts to customers who attend local games to drive more traffic to their stores.
3. Holiday Promotions - Sporting goods retailers can create holiday-themed promotions that incorporate popular sports teams to attract more customers.
Industry Implications
1. Sporting Goods - Sporting goods retailers can leverage the popularity of professional sports teams to increase sales during peak seasons and create exciting in-store experiences.
2. Hospitality - Hotels and restaurants near sports arenas can attract more patrons by offering discounts to sports fans attending local games.
3. Marketing and Advertising - Marketing and advertising agencies can help sports retailers create exciting and effective promotional campaigns that capitalize on the popularity of local sports teams.