Yangi introduced a dry-formed fibre tray called Cellera designed for hot, cold and frozen foods, created to package meat, fish, deli and ready meals and featuring a premium surface quality. The tray was made using Yangi's Cellera technology with a dry-formed process that aims to boost shelf life while delivering a more rigid, presentable finish than typical moulded-fibre options.
The company reported the packaging achieved an approximately 80% lower CO2 impact compared with incumbent trays, targeting reduced carbon footprint across supply chains.
For brands and retailers, the tray offers a recyclable fiber alternative that preserves product integrity and supports sustainability-led sourcing, aligning with growing consumer demand for lower-impact packaging and premium presentation in chilled and frozen categories.
Dry-Formed Fibre Trays
The Versatile Dry-Formed Yangi Cellera Tray Was Launched By Yangi
Trend Themes
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Sustainable Packaging Materials — A move toward recyclable dry-formed fibre solutions that cut CO2 footprints by around 80% compared with incumbent trays, enabling low-impact substitution of plastic and foam in chilled and frozen supply chains.
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Premium Sustainable Presentation — Premium surface-quality fibre trays that combine upscale aesthetics with recyclability, creating opportunities to reposition everyday deli and ready-meal SKUs as higher-value, eco-conscious purchases.
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Shelf-life Enhancement Through Packaging — Packaging engineered to boost product integrity and extension of shelf life for meat, fish and prepared meals, reducing waste and altering cold-chain logistics requirements.
Industry Implications
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Food Retail and Grocery — Retail chains handling chilled and frozen assortments could shift assortment strategies around sustainably packaged premium SKUs that meet consumer demand for lower-impact packaging.
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Frozen Foods and Ready Meals — Manufacturers of frozen and ready-to-eat meals stand to benefit from rigid, presentable fibre trays that preserve product quality while aligning with sustainability claims.
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Packaging Manufacturing — Producers of molded and dry-formed packaging can evolve supply portfolios toward low-carbon fibre technologies that address retailer specification and recyclability standards.