Celine is well known for not only its stunning looks, but also its interesting advertising methods, and the Celine Fall 2013 campaign proves its superiority in elegant modernism.
For the third season in a row, Daria Werbowy has been the selected model to represent the brand, and with her gorgeous face and inherent style Werbowy is the perfect complement to Celine. The ad campaign is reminiscent of an art deco theme, with the geometric printed backdrops, the streamlined clothes and the filter that was used on the camera. This campaign puts on display some of Celine’s best looks for fall, and of course, shows its newest bag. The Celine Fall 2013 campaign is the perfect representation between a memorable ad, as well as demonstrating the merchandise in the highest light possible.
Alluring Art Deco Advertising
The Celine Fall 2013 Campaign Makes Advertising Abstract
Trend Themes
1. Geometric Advertising - Businesses can capitalize on the art deco trend by incorporating geometric patterns and shapes in their advertising campaigns.
2. Model Repeat - Hiring the same model for multiple seasons can create brand recognition and a sense of consistency for consumers.
3. Filtered Photography - Using unique filters and photography techniques can create a distinct and memorable look for an advertising campaign.
Industry Implications
1. Fashion - Fashion brands can adopt the art deco trend into their clothing designs and advertising campaigns to appeal to modern tastes.
2. Photography - Photographers can experiment with light and filters to create striking visuals that stand out in a crowded market.
3. Marketing - Marketing firms can help clients create unique and memorable advertising campaigns by staying on top of current trends and experimenting with innovative techniques.