Adidas Originals and Pharrell Williams have struck their chic celebrity sportswear partnership for the Summer 2014 collection.
After Pharrell took to the GRAMMYs stage sporting his customized Adidas Originals track jacket, complemented by his all-red Adidas sneakers, he has been seen predominantly representing the German sportswear giant. With Pharrell’s crystal clear creativity, there is no doubt that there are big things ahead in this much-anticipated collaboration between the two cultural icons.
Showing him wearing a plain white pair of Adidas Originals with his own colorful custom writing saying "Inside Out" on them, the ad gives us a glimpse of the creative and distinct approach that Mr. Williams brings forth. He owns his own textile company, and introduced the "Bionic Yarn" from The Vortex Project, which was an initiative to turn plastic debris from the oceans into yarn and fabric, and will be used in this collaboration.
Rapper Sportswear Collaborations
Adidas Originals and Pharrell are Teaming Up for a Summer Line
Trend Themes
1. Collaborative Sportswear Collections - The trend of fashion and sportswear collaborations provides an opportunity for disruption in the retail industry through unique and exclusive product offerings.
2. Customizable Sportswear - The trend of customizable sportswear provides opportunities for innovation in the apparel industry, as consumers seek personalized products that reflect their individuality.
3. Sustainable Fashion - The trend towards sustainable fashion, as seen with Pharrell's use of Bionic Yarn, presents an opportunity for disruptive innovation in the fashion industry through eco-friendly practices and materials.
Industry Implications
1. Athletic Footwear - The athletic footwear industry can benefit from the trend of collaborative sportswear collections to differentiate their product offerings and appeal to fashion-conscious consumers.
2. Fashion Retail - The fashion retail industry can capitalize on the trend of customizable sportswear to differentiate themselves from competitors and attract consumers seeking unique and personalized products.
3. Sustainable Fashion - The sustainable fashion industry can benefit from the trend towards eco-friendly practices and materials, as seen with Pharrell's use of Bionic Yarn, to appeal to environmentally-conscious consumers and differentiate themselves from competitors.