As it does every year, the new year has come with plenty of commitments for a better life in the new year. Everyone does it, though most don't stick to it.
For those who wonder what celebrities like Will Ferrell, Fergie, Mila Kunis, James Franco, Danny McBride and others have resolved for the new year, check out the video below. I just really hope some of they are kidding!
Implications - Consumers idolize media moguls that they see everywhere in society, and form parasocial relationships with them. For this reason, when a celebrity endorses a product, consumers embrace it since they relate to the celebrity, and respect that their opinion is worthy. Companies should consider celebrity endorsements as a method of appealing to specific niche markets.
Celebrity New Year's Resolutions
Will Ferrell, Fergie & More Kick Off 2008
Trend Themes
1. Celebrity Endorsements - Companies should consider celebrity endorsements as a method of appealing to specific niche markets.
2. Parasocial Relationships - Consumers idolize media moguls and form parasocial relationships with them, which can be leveraged by companies in marketing strategies.
3. New Year's Resolutions - The start of a new year brings a surge in commitments for self-improvement, presenting opportunities for businesses to cater to related consumer needs.
Industry Implications
1. Marketing and Advertising - The marketing and advertising industry can capitalize on celebrity endorsements to reach specific target audiences effectively.
2. Entertainment and Media - The entertainment and media industry can leverage parasocial relationships with celebrities to create innovative marketing campaigns and engage consumers.
3. Health and Wellness - The health and wellness industry can tap into the New Year's resolutions trend by offering products and services that help individuals achieve their self-improvement goals.