Jennifer Lopez is consolidating her perfume empire with the launch of her first men's fragrance called Deseo for Men. The cologne is all about passion according to JLo.
"I wanted to capture the intimate and personal nature of a man who is sexy, yet strong," Lopez said of her new cologne, a counterpart to Deseo for Women, launched last September.
"Deseo means desire. Desire is a universal word that expresses passion between two people. I wanted to take this meaning and put it behind the idea of one desiring another. The smell is warming and creates a provocative and sensual texture." said Jennifer.
The cologne will be dropped on September 2008.
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Celebrity Colognes
Deseo for Men by Jennifer Lopez
Trend Themes
1. Gender-specific Fragrances - Opportunity for companies to capitalize on the growing demand for gender-specific fragrances, providing unique scents tailored to different genders.
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Industry Implications
1. Fragrance Industry - The fragrance industry can explore collaborations with celebrities to launch new and unique fragrance lines that cater to different segments of the market, like gender-specific scents.
2. Celebrity/entertainment Industry - Celebrities can expand their brand reach by venturing into the fragrance industry, creating opportunities for cross-industry collaboration and brand extensions.
3. Personal Care/beauty Industry - Companies in the personal care and beauty industry can capitalize on the trend of emotional fragrances by developing innovative products that evoke specific emotions and experiences.