For Ilham Anas of Indonesia, looking like Barack Obama has made him an instant celebrity. Previously a photographer, Ilhan now stars in Obama look-a-like commercials on Indonesian TV, and has become a local celebrity.
Obama is a popular figure in Indonesia, as he lived there for four years, after his American mother remarried Indonesian Lolo Soetoro.
Anas, aged 34, who resembles Barack Obama, shot to fame in Indonesia after Obama won the election, and is now making a career as an Obama double, "I never thought I would be a star in a commercial, then this happened. It’s very fortunate."
Initially his friends took photos of him dressed in a suit and tie, the photos spread on the internet, "Then TV stations and an advertising agency got in touch with me," which led to his role as Obama in a Philippines pharmaceutical advertisement.
If you found a good Sarah Palin double in Indonesia, you could make some seriously funny ads!
Look-a-Like Commercials
New Found Fame for Obama Double in Indonesia
Trend Themes
1. Celebrity Look-a-likes - The rise of Ilham Anas as an Obama double in Indonesia highlights the demand for celebrity look-a-likes in advertising.
2. Local Celebrity Endorsements - The success of Ilham Anas in Obama look-a-like commercials suggests opportunities for local celebrities to endorse products and services in their respective countries.
3. Viral Marketing - The internet's role in spreading Ilham Anas' photos demonstrates the power of viral marketing in creating buzz and attracting attention to commercials.
Industry Implications
1. Advertising - The advertising industry can capitalize on the popularity of celebrity look-a-likes, such as Ilham Anas, to create engaging and memorable commercials.
2. Entertainment - The entertainment industry can explore opportunities to utilize local celebrity endorsements, like Ilham Anas, to promote films, TV shows, and events.
3. Digital Marketing - The success of Ilham Anas' viral photos highlights the potential for digital marketers to leverage social media platforms for viral marketing campaigns.