Maja Ganszyniec’s "Less Idol" altered images of some the world’s most famous people prove that even small characteristics of a person can be our core fascination with them.
It’s amazing how a simple facial mole, pair of glasses or over-plumped lips make a person the idol we relate to. Take away that feature and they suddenly become less sexy, less edgy or not as nearly as intimidating.
Pam Anderson as an A cup and with an average lip size becomes the girl next door, Bob Marley looks less than hip without his dreads and John Lennon sans his signature wire-rimmed glasses seems almost mousey.
Photoshopped Normalcy
‘Less Idol' Shows Famous Faces Sans Famous Features
Trend Themes
1. Altered Images - Opportunity for disruptive innovation in the digital photo editing industry to develop advanced tools for altering and manipulating images.
2. Emotional Connection - Opportunity for disruptive innovation in the entertainment industry to explore new ways of creating emotional connections with audiences by challenging societal standards of beauty and fame.
3. Subtle Changes - Opportunity for disruptive innovation in the cosmetic industry to develop products and services that celebrate and embrace unique and unconventional features rather than covering them up.
Industry Implications
1. Digital Photo Editing - Disruptive innovation opportunities in the digital photo editing industry to advance technology for altering and manipulating images.
2. Entertainment - Disruptive innovation opportunities in the entertainment industry to challenge societal norms and create emotional connections with audiences through unconventional representations of famous figures.
3. Cosmetics - Disruptive innovation opportunities in the cosmetics industry to shift focus towards celebrating and enhancing unique features rather than conforming to traditional beauty standards.