These new Caulipower products have been announced by the brand as part of its celebration of National Pizza Month (October) that will help consumers to enjoy the signature flavor of pizza in a decidedly healthier way.
The brand is introducing the Pizza Roma, Pizza Bites and Over The Top Pizza to provide consumers of all kinds with a product that suits their specific preferences or needs. The Pizza Roma comes in Margherita with Pesto and Mushroom & Caramelized Onions options, while the Pizza Bites come in Four Cheese and Uncured Pepperoni, and Over The Top Pizza comes in The Dream Supreme, Truffilicious Mushroom and Spicy Chicken Sausage.
Founder Gail Becker spoke on the latest Caulipower products saying, "While other brands stopped innovating during the pandemic, Caulipower tripled down and today we announce the results of that decision. We are entering into snacks, initiating long overdue product renovation to the $4bn snacking category. We have created a first-ever pinsa-style pie with an airy, crispy crust made in Italy. As if that wasn’t enough, we are launching a new premium pizza line with unique flavors on America’s favorite cauliflower crust!"
Expansive Cauliflower Pizza Products
These New Caulipower Products are Arriving This Month
Trend Themes
1. Healthier Pizza Options - The new Caulipower products offer consumers a healthier alternative to traditional pizza.
2. Expansion Into Snack Market - Caulipower's entry into the snacks category shows a strategic move to capitalize on the $4 billion snacking industry.
3. Innovative Pizza Flavors - Caulipower's new premium pizza line introduces unique flavors that differentiate it from other cauliflower crust pizzas.
Industry Implications
1. Food and Beverage - The Caulipower products cater to the growing demand for healthier food options in the food and beverage industry.
2. Frozen Food - Caulipower's expansion into snacks and premium pizzas contributes to the innovation in the frozen food industry.
3. Plant-based Products - Caulipower's cauliflower-based pizzas align with the rising popularity of plant-based products in the market.