With features like extreme shock resistance and waterproofing, Casio’s G-Shock series of watches have grown a rugged reputation that has remained popular among athletes and outdoor recreationalists alike. However, with the introduction of the G-Shock 2, Casio has added a number of new features that will likely attract attention from more tech-savvy demographics.
A truly modern timepiece, the G-Shock 2 is equipped with Bluetooth 4.0 enabling it to connect to an iPhone. After downloading an app, users will be able to use the watch to see incoming caller information, toggle the phone’s vibrate mode and synchronize the time so that it matches the phone. Should you ever lose your phone, there’s even a remote alarm feature on the watch that can be activated to help you recover it.
The Casio G-Shock 2 will be hitting Japanese stores in October 2012 and will sell for about $240.
Smartphone Connected Timepieces
The iPhone-Compatible Casio G-Shock 2 Wristwatch is Out
Trend Themes
1. Smartwatch Integration with Smartphones - The integration of smartwatches with smartphones opens up opportunities for enhanced functionality and seamless connectivity.
2. Rugged Tech Accessories - The demand for rugged tech accessories, like shock-resistant and waterproof timepieces, is growing due to the popularity of outdoor activities and the desire for durability.
3. Tech-savvy Watch Demographic - The introduction of new features in timepieces, such as smartphone compatibility, attracts a tech-savvy demographic who seek innovative gadgets.
Industry Implications
1. Wearable Technology - The emergence of smartwatches and their integration with smartphones presents lucrative opportunities for the wearable technology industry.
2. Outdoor Recreation Gear - The demand for rugged and durable accessories, like the Casio G-Shock series, creates opportunities in the outdoor recreation gear industry.
3. Mobile Phone Accessories - The need for accessories that enhance smartphone functionality, such as smartwatch connectivity, drives innovation in the mobile phone accessories industry.